A good brand makes
you feel something
If a brand makes you smile, or think, or reminisce, or giggle, or perhaps raise your eyebrows in surprise… it’s a good one.
If it tells a story that resonates with the values, personalities, and aspirations of those who interact with it, it’s downright delightful.
These are the kinds of brands we seek to build. With meaning at their core, whose stories can evolve with the world.
The Journey
1
The brief
A good brief can make all the difference in what comes next so tell us what you want, what you want to achieve and why. Everything that follows will be guided by this.
2
The leg work
Our research begins. We explore the world
of design, analyse the competition, give you multiple references for directions we can go down, and see what you like and what you don't.
3
A big picture approach
We start creating. We'll present you with a few concepts that have been fleshed out with different explorations, expansions, and the scope for a universe within each route. Take your pick.
4
A collaborative brand-building process
We create that universe we mentioned — the chosen route becomes an expansive brand identity. We iterate, we discuss, we co-create this with your vision and our creativity.
5
The handover
We create a comprehensive brand manual tailored to your specific needs and tell you that we're always here to advise on building this brand that's our baby almost as much as it is yours.
6
a long term partnership
We're in it for the long haul. From new product launches to consulting on maintaining coherence in your identity across touchpoints, we'll stick around to nurture your brand as it grows.
OUR Services
We ask a lot of questions and work on finding the answers together
Here’s our first one.
What service may we interest you in?
Brand
Strategy
Brand Strategy
What does your brand stand for? How does it differ from its competition?
We’ll find out and build its path, whether you’re an early-stage startup with a nascent idea or an established brand looking for an identity refresh.
Brand
Communication
Brand Communication
How does your brand speak?Is it friendly? Funny? Inspiring?
We define this to give your brand a distinct personality so you can create compelling narrative-driven comms and marketing that stands out in a crowd.
Visual
Identity
Visual Identity
What does your brand look like? Can it be eye-catching at every touchpoint?
We’ll craft the identity of your brand and build the system within which it exists.
Packaging
Design
Packaging Design
How can you manifest your product’s identity IRL?
We craft packaging systems to make products look beautiful online or on shelves, and delight customers during unboxing.
Illustration
Illustration
Can your product or brand tell a visual story in a way that nobody has before?
We create custom illustrations that breathe life into your brand’s narrative, complement its identity, and speak to your audience.
Web
Design
Web Design
How does your brand story translate online?
We create websites that function as your online HQ, that welcome people in and get them eager to interact with your brand.
Art
Direction
Art Direction
How can your brand make an impact across platforms?
We’ll oversee all visual aspects of your brand’s identity, from unique concepts for brand shoots to short-term campaigns to brand videos.
Event
Design
Event Design
What kind of experience can you create in a live setting?
We work with different concepts, materials, and practises from graphic communication to installation design to create immersive and memorable events.
Brand
Launch
Brand Launch
How can your brand create a splash when it goes live?
We don’t do social media retainers, but we do conceptualise launch campaigns across platforms and be the brand’s custodian until it’s ready to take its own steps into the world!