Kaizen Coffee

services

Branding

Visual Identity

Packaging Design

INDUSTRY

FMCG

Direct to consumer

year

2024

A coffee brand with bold flavours and an equally bold personality.

Kaizen Coffee, founded by Masterchef India (S5) winner Kriti Bhoutika and Vedant Bagri, is dedicated to the art of crafting the perfect coffee with fun eclectic flavours. Rooted in the philosophy of 'Kaizen,' which means continuous improvement, they strive to refine each brew with a relentless pursuit of excellence. With a diverse range of flavours, Kaizen Coffee promises an exceptional experience in every cup, bringing their passion for coffee to life through thoughtful innovation. Coffee Sangria, here we come!

The brief

Design packaging that embodies their core mission of perfecting the Kaizen coffee experience.
Develop a cohesive visual system that highlights the variety of unique flavours, while ensuring consistent branding across all packaging.

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The strategy

A brand that looks bold, clean and easy to understand. Inspired by the periodic table and the precision of chemistry - after all brewing coffee is nothing short of a science!
A unique colour system has that could span their inventory of 12 innovative flavours, with room to keep adding more.

There’s no such thing as a sleepy day at Kaizen Coffee.
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The solid colour combined with outlined elements creates a dynamic and visually engaging design, while the bold, extended typography conveys strength and modernity, reflecting the brand's innovative spirit.

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A celebration of bold flavours and innovative brewing.
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Featuring rectangular panels with a minimalistic, industrial aesthetic, the label blends clean design with informative elements. Alchemical symbols, representing transformation, invite consumers on a sensory journey. With 12 unique brews, Kaizen offers an international flavour palette—from Vanilla Matcha and Vietnamese Cold Brew to Sunset Sangria. We also created a system to distinguish water based, milk based and fruit based brews so there can be a brew for everyone – even those that don’t necessarily like coffee.