Six Pack Party Starter is a box of 6 iconic drinking games. While each game has its own identity, the pack as a whole needed to represent fun and frolic for Gen Z and MIllenials alike. That’s why we chose to illustrate actions and icons that are representative of the social media life: Instagram like icon, selfies, emoticons & beer pong since that is considered one of THE most iconic drinking game across ages.
Drop Your Ballot: vote for and against your friends
Screw it, Let’s do it: fun dares for you and your friends
And the Truth comes out: unlike ever before
Drink If You: Never Have I Ever reimagined. Kinda like Mindy Kaling
Kings Cup: THE KING of all drinking games
Who Would You: Get ready to surprise yourself with spur of the moment choices
A CMYK+ palette, we chose colours that specially complimented the game, and typography that help users understand how to play in the quickest way with minimum effort. (Because we all know Millenials and Gen Z have the attention span of a goldfish)
For eg. King’s Cup is usually played with a regular deck of cards. OUR version is definitely a lot more fun because each of the suits are reimagined as cocktails
The date cards have the most important parts of the statement highlighted so that the player can read those and potentially create their own version of the dare!
KING’S CUP EXPLAINED
King’s Cup is usually played with a regular deck of cards. Each card represents a rule that all the players must follow. If they fail to do so, they must have a sip of their drink!
We adapted this concept to create a deck of cards that had aforementioned rules, while representing drinks and suits.
1. CLUBS: the shadow of the beer pong cups create the clubs suit.
2. HEART: the martini glass shape mimics the bottom half of a heart perfectly.
3. DIAMOND: shiny, like an ice cube in a whiskey glass.
4. SPADES: stirring style into the drink, and the glass!
Client: House of Sasha
Six Pack Party Starter is a box of 6 iconic drinking games. While each game has its own identity, the pack as a whole needed to represent fun and frolic for Gen Z and MIllenials alike. That’s why we chose to illustrate actions and icons that are representative of the social media life: Instagram like icon, selfies, emoticons & beer pong since that is considered one of THE most iconic drinking game across ages.
Drop Your Ballot: vote for and against your friends
Screw it, Let’s do it: fun dares for you and your friends
And the Truth comes out: unlike ever before
Drink If You: Never Have I Ever reimagined. Kinda like Mindy Kaling
Kings Cup: THE KING of all drinking games
Who Would You: Get ready to surprise yourself with spur of the moment choices
A CMYK+ palette, we chose colours that specially complimented the game, and typography that help users understand how to play in the quickest way with minimum effort. (Because we all know Millenials and Gen Z have the attention span of a goldfish)
For eg. King’s Cup is usually played with a regular deck of cards. OUR version is definitely a lot more fun because each of the suits are reimagined as cocktails
The date cards have the most important parts of the statement highlighted so that the player can read those and potentially create their own version of the dare!
KING’S CUP EXPLAINED
King’s Cup is usually played with a regular deck of cards. Each card represents a rule that all the players must follow. If they fail to do so, they must have a sip of their drink!
We adapted this concept to create a deck of cards that had aforementioned rules, while representing drinks and suits.
1. CLUBS: the shadow of the beer pong cups create the clubs suit.
2. HEART: the martini glass shape mimics the bottom half of a heart perfectly.
3. DIAMOND: shiny, like an ice cube in a whiskey glass.
4. SPADES: stirring style into the drink, and the glass!
Client: House of Sasha
