Salary Hero is Thailand's largest Earned Wage Access platform providing workers withflexible access to their wages and improving business results for employers. We worked on developing a brand identity and extended language for visual communication, culminating in the brand's website. The visual identity focuses on showing people interacting with the product and with one another. It was important to make the concept of earned wage access simple enough for users to understand while also speaking to both employers and employees who interact with different facets of the brand.
We were also designing in English, a brand that whose primary usage would be in Thai and Burmese. The overall brand language, illustrations and visual cues were kept clean and simple so that they would convey the essentials without relying too much on written explanations.
We began by interviewing Thai workers to understand the primary consumers - the need for such the product and the gap it might fill. It was also important to understand the basic socio-cultural landscape of the country before we designed for its people. The epidemic of predatory lending in Thai culture makes a product like Salary Hero both effective and supportive. We wanted this to reflect in all of the brand's communications, especially in the first point of interaction - the website.
Project Credits:
Client: Salary Hero
Brand Strategy: Srikeit Tadepalle
Brand Story + Content Writing: Rough Paper Creative
Website Development: Studio Mesmer
Salary Hero is Thailand's largest Earned Wage Access platform providing workers withflexible access to their wages and improving business results for employers. We worked on developing a brand identity and extended language for visual communication, culminating in the brand's website. The visual identity focuses on showing people interacting with the product and with one another. It was important to make the concept of earned wage access simple enough for users to understand while also speaking to both employers and employees who interact with different facets of the brand.
We were also designing in English, a brand that whose primary usage would be in Thai and Burmese. The overall brand language, illustrations and visual cues were kept clean and simple so that they would convey the essentials without relying too much on written explanations.
We began by interviewing Thai workers to understand the primary consumers - the need for such the product and the gap it might fill. It was also important to understand the basic socio-cultural landscape of the country before we designed for its people. The epidemic of predatory lending in Thai culture makes a product like Salary Hero both effective and supportive. We wanted this to reflect in all of the brand's communications, especially in the first point of interaction - the website.
Project Credits:
Client: Salary Hero
Brand Strategy: Srikeit Tadepalle
Brand Story + Content Writing: Rough Paper Creative
Website Development: Studio Mesmer
