Healthy Because is a family-run food startup that creates alternate versions of beloved food items. Their product range includes classic staples like Dosa Batters, Flours and Dhoklas with a modern twist of new age ingredients like quinoa and almond flour.
Formerly known as Healthy Batters, we collaborated with Studio Ping Pong and them to rebrand into Healthy Because, putting their agenda of ‘why’ their product is better upfront and centre. The new packaging shifted the focus on ‘ready to make’ by using kitchen utensils and intricate patterns encouraging customers to cook multiple things with one product. The new name put the value proposition of each product up front and centre.
The product range consisted of 13 products across categories like dosa batters, flours and snack premixes. Each category was assigned a specific colour palette for higher recall and easy differentiation, with a different split style on the front of pack.
Infinite Possibilities
Instead of focusing on a single dish that a particular product could make, the central image on the packaging uses the idea of kaleidoscopic patterns that are culturally relevant to the ingredient used in that product. We took inspiration from kolams, textile patterns and architecture native to the base idea of the product and it's hero ingredients.
Healthy Because is a family-run food startup that creates alternate versions of beloved food items. Their product range includes classic staples like Dosa Batters, Flours and Dhoklas with a modern twist of new age ingredients like quinoa and almond flour.
Formerly known as Healthy Batters, we collaborated with Studio Ping Pong and them to rebrand into Healthy Because, putting their agenda of ‘why’ their product is better upfront and centre. The new packaging shifted the focus on ‘ready to make’ by using kitchen utensils and intricate patterns encouraging customers to cook multiple things with one product. The new name put the value proposition of each product up front and centre.
The product range consisted of 13 products across categories like dosa batters, flours and snack premixes. Each category was assigned a specific colour palette for higher recall and easy differentiation, with a different split style on the front of pack.
Infinite Possibilities
Instead of focusing on a single dish that a particular product could make, the central image on the packaging uses the idea of kaleidoscopic patterns that are culturally relevant to the ingredient used in that product. We took inspiration from kolams, textile patterns and architecture native to the base idea of the product and it's hero ingredients.
